Anrico du Plessis is an events strategist, storyteller, and experience architect obsessed with one thing: meaningful human connection.

As CEO of Multi-Media, Anrico leads a team that crafts bold, tech-powered brand experiences designed to move people, not just impress them. With over 15 years in the events industry, he has built his career at the intersection of strategy, creativity, and deep technical expertise. He believes the real magic happens where technical brilliance and imagination meet, where lighting, sound, content, and intention align to create moments that audiences feel long after the applause fades.

Anrico doesn’t see events as productions. He sees them as catalysts.

He is driven by human behaviour, what makes people lean in, what makes them hesitate, what makes them act. He studies the fears, motivations, and emotional triggers behind decision-making and designs experiences that speak directly to them. For him, an event isn’t successful because it looked spectacular; it’s successful because it shifted perception, inspired change, or sparked action.

Under his leadership, Multi-Media has become known for intentional eventing, experiences that are not only visually and technically world-class, but deeply purposeful. The company operates across event consulting, content creation, and technical execution, delivering end-to-end solutions that are both strategically grounded and creatively daring. He champions “event intelligence”, the belief that data, insight, and human psychology should inform every creative decision.

Beyond the boardroom and the show floor, Anrico is a voice for the future of the industry. He hosts Stage Dive: Jumping Boldly into the Future of Events, a YouTube series, exploring innovation, disruption, and what’s next in live experiences. He also hosts the Backstage Pass podcast, where he interviews leaders and creatives from the entertainment industry, unpacking their journeys to inspire the next generation of talent.

Anrico’s leadership style blends big-picture vision with hands-on execution. He thinks like a founder, builds like a producer, and challenges like a strategist. He believes in pushing boundaries, questioning the obvious, and designing experiences that are memorable, personal, and meaningful.

At his core, he is fueled by the belief that connection changes everything, that when people feel seen, understood, and inspired, brands win, businesses grow, and industries evolve.

For Anrico, events aren’t just moments in time.

They’re moments that shape what comes next.

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