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Ashley Fell is a social researcher, author and TEDx speaker. Her expertise is in training and equipping leaders and teams on how to lead across generational divides; particularly Gen Y (popularly known as millennials), Gen Z and now the newest generation, Generation Alpha. As a generational expert, Ashley understands that leaders need to inspire and engage employees and consumers and connect them with the organisation’s purpose and vision. Ashley is an expert communicator with a keen understanding of the emerging generations. She is passionate about helping organisations not only understand but engage with the first truly global generation. With years under her belt at McCrindle, Australia’s leading research-based advisory firm, Ashely is now the company’s Director of Advisory. She is highly experienced in analysing trends, creating engaging research-based content, and devising communication strategies. Ashley’s extensive study on generational trends makes her well positioned to advise on how to achieve cut through in this rapidly changing, message-saturated era. Ashley is the co-author of two books, Generation Alpha (Hachette Australia, 2023) and Work Well Being (Rockpool Publishing, 2020). In penning Generation Alpha, Ashley and her co-author Mark McCrindle, interviewed thousands of children, parents, teachers, business leaders, marketers and health professionals. The book is meticulously researched and contains invaluable insights on how to empower this new generation. In addition to delivering powerful keynote presentations, Ashley conducts trainings for corporate and not-for-profit organisations, hosts boardroom briefings and facilitates panels. From generational change to the impact of technology, from key demographic transformations to social trends, Ashley delivers research-based content that analyses global and national megatrends. For her insights on business and the future of work, Ashley is regularly featured on print media, TV programmes, radio, and podcasts.
OTHER TOPICS: Future trends, leadership, customer engagement, generational change, business insights, intergenerational dynamics, work wellbeing, future of work, marketing and communications
Leading thriving teams in rapidly changing times Over the last few years wellbeing has risen to the top of the agenda. It is one of the key challenges and opportunities that our society faces. In any given week, we spend more than a third of our waking hours at work, so it is the place we most need to get wellbeing right. It is also a key priority for workers, with 83% saying it is up to the employer to facilitate wellbeing in the workplace. Based on her book Work Wellbeing: Leading thriving teams in rapidly changing times, Ashley will help leaders and organisations understand and navigate the future of work, intergenerational teams and why prioritising employee wellbeing is a non-negotiable for the future. She will provide a practical, data-driven and engaging guide to workplace wellbeing; equipping leaders, managers and employees with a thorough understanding of what work wellbeing is, why it’s important and how to achieve it. Understanding and engaging with the ever-changing customer Organisational leaders are increasingly seeing the importance of business intelligence and social analysis in driving growth. But to increase sales and develop product innovations to attract younger generations, a deeper understanding of these new customers and their changing expectation is imperative. In this session, Ashley will give an overview of the emerging generations - Millennials, Gen Z and Gen Alpha - and how they differ from their older counterparts. She will examine who they are and what defines them; what drives and motivates them; and how best to communicate with them in these rapidly changing times. The new world of work and the emerging workforce The future of industry is shaped not just by the technological changes but also the sociological changes. Indeed what defines our 21st Century is the massive technological change which combined with the huge demographic change is reshaping the business landscape. Our world is experiencing the biggest generational change since the birth of the Post-war Baby Boomers. Increasingly Baby Boomers are downshifting, Generation Xers and Ys are the emerging managers, and the Gen Zeds are today’s new employees. Therefore it is critical to understand the attitudes, values and expectations of the diverse generations comprising today’s workforce. In this session, Ashley will identify the HR implications of these new attitudes, values, and workplace priorities of today’s employees. She will highlight applications of this to effective employer branding, attraction and retention strategies, workplace communications and effective management styles. Changing times, emerging trends The times are changing faster than ever – technologically, demographically, socially, and economically. In the ongoing quest for relevance, it is imperative that organisations and their boards and management observe the changes, understand the shifts and respond to the trends. In this session, Ashley will deliver an overview of the changes and insights to help leaders not just respond to the trends but shape them.
Leading thriving teams in rapidly changing times Over the last few years wellbeing has risen to the top of the agenda. It is one of the key challenges and opportunities that our society faces. In any given week, we spend more than a third of our waking hours at work, so it is the place we most need to get wellbeing right. It is also a key priority for workers, with 83% saying it is up to the employer to facilitate wellbeing in the workplace. Based on her book Work Wellbeing: Leading thriving teams in rapidly changing times, Ashley will help leaders and organisations understand and navigate the future of work, intergenerational teams and why prioritising employee wellbeing is a non-negotiable for the future. She will provide a practical, data-driven and engaging guide to workplace wellbeing; equipping leaders, managers and employees with a thorough understanding of what work wellbeing is, why it’s important and how to achieve it. Understanding and engaging with the ever-changing customer Organisational leaders are increasingly seeing the importance of business intelligence and social analysis in driving growth. But to increase sales and develop product innovations to attract younger generations, a deeper understanding of these new customers and their changing expectation is imperative. In this session, Ashley will give an overview of the emerging generations - Millennials, Gen Z and Gen Alpha - and how they differ from their older counterparts. She will examine who they are and what defines them; what drives and motivates them; and how best to communicate with them in these rapidly changing times. The new world of work and the emerging workforce The future of industry is shaped not just by the technological changes but also the sociological changes. Indeed what defines our 21st Century is the massive technological change which combined with the huge demographic change is reshaping the business landscape. Our world is experiencing the biggest generational change since the birth of the Post-war Baby Boomers. Increasingly Baby Boomers are downshifting, Generation Xers and Ys are the emerging managers, and the Gen Zeds are today’s new employees. Therefore it is critical to understand the attitudes, values and expectations of the diverse generations comprising today’s workforce. In this session, Ashley will identify the HR implications of these new attitudes, values, and workplace priorities of today’s employees. She will highlight applications of this to effective employer branding, attraction and retention strategies, workplace communications and effective management styles. Changing times, emerging trends The times are changing faster than ever – technologically, demographically, socially, and economically. In the ongoing quest for relevance, it is imperative that organisations and their boards and management observe the changes, understand the shifts and respond to the trends. In this session, Ashley will deliver an overview of the changes and insights to help leaders not just respond to the trends but shape them.
