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Sales Leadership Futurist | Global Keynote Speaker | Creator of The Sales Leader of Influence™ Method
📍 Colorado, USA | 🌍 Internationally Recognized Voice on Commercial Reinvention and Human-Centered Leadership
Named one of the Top 50 Sales Speakers globally by Top Sales World and a Harvard Business contributor on influence and buying behavior, Bernadette McClelland brings a rare blend of commercial precision and deeply human storytelling to the world’s biggest business stages.
Her journey from bankruptcy to boardrooms, from corporate sales teams to coaching the incarcerated, and from Australia to the USA, gives her keynotes a depth most can't touch. With experience that spans both the pipeline and the prison yard, Bernadette speaks with the kind of authority you can’t manufacture - because she’s lived the highs, the lows, and the turning points in between.
Her journey and impact led to being awarded the prestigious EB-1 Green Card by the United States government, a designation reserved for individuals in the top 1% of their field globally, recognized for extraordinary ability and sustained international influence.
Whether she’s supporting sales teams at Nokia, Ricoh, and Tempur-pedic, or helping entrepreneurial leaders across The CEO Institute, Vistage, and Fortune-level firms reinvent their influence, she’s known for mobilizing people fast - with frameworks that shift belief, spark behaviour change, and generate business momentum.
Her proprietary Sales Leader of Influence™ Method helps B2B leaders evolve beyond outdated performance mindsets and into fully aligned commercial identities - so they stop reacting, start coaching, and show up with the kind of presence that moves markets and people.
From the back blocks of Melbourne to the mountains of Colorado, Bernadette is proof that conviction beats charisma - and that the best leaders don’t just manage the pipeline... they move people.
1. Beyond The Numbers™
The clarity your sales organisation didn’t know it needed.
For leadership teams brave enough to look past the spreadsheet and into the story behind the numbers. This keynote gets under the surface of performance issues and reveals where misalignment is really costing you - in pipeline, in people, and in leadership presence.
🔹 Stop guessing - start leading with real clarity
🔹 Learn how to coach both the numbers and the humans behind them
🔹 Create a sales system that your team believes in - and delivers on
2. StorySelling: The Language of Influence™
If you want to shift the sale, you’ve got to shift the story.
Because data doesn’t drive decisions - belief does. This keynote brings the art and psychology of strategic storytelling to life for sales leaders who want to deepen trust, inspire action, and turn conversations into conversions - without sounding like everyone else.
🔹 Help your team tell stories buyers actually feel
🔹 Shift outdated sales talk into trust-led conversations
🔹 Learn the stories that build belief - internally and externally
3. Leading With Deliberate Disruption™
Reinvent yourself before the market does.
This is the keynote for leaders who feel something shifting - in the industry, in their teams, or within themselves. It’s not about bouncing back; it’s about breaking through. A bold invitation to disrupt your own leadership defaults before they cost you your edge.
🔹 Let go of habits that no longer serve the leader you’re becoming
🔹 Learn to lead through uncertainty with more calm and conviction
🔹 Walk away with tools to reset, realign, and reenergise your role
1. Beyond The Numbers™
The clarity your sales organization didn’t know it needed.
For leadership teams brave enough to look past the spreadsheet and into the story behind the numbers. This keynote gets under the surface of performance issues and reveals where misalignment is really costing you - in pipeline, in people, and in leadership presence.
🔹 Stop guessing - start leading with real clarity
🔹 Learn how to coach both the numbers and the humans behind them
🔹 Create a sales system t
hat your team believes in - and delivers on
2. StorySelling: The Language of Influence™
If you want to shift the sale, you’ve got to shift the story.
Because data doesn’t drive decisions - belief does. This keynote brings the art and psychology of strategic storytelling to life for sales leaders who want to deepen trust, inspire action, and turn conversations into conversions - without sounding like everyone else.
🔹 Help your team tell stories buyers actually feel
🔹 Shift outdated sales talk into trust-led conversations
🔹 Learn the stories that build belief - internally and externally
3. Leading With Deliberate Disruption™
Reinvent yourself before the market does.
This is the keynote for leaders who feel something shifting - in the industry, in their teams, or within themselves. It’s not about bouncing back; it’s about breaking through. A bold invitation to disrupt your own leadership defaults before they cost you your edge.
🔹 Let go of habits that no longer serve the leader you’re becoming
🔹 Learn to lead through uncertainty with more calm and conviction
🔹 Walk away with tools to reset, realign, and reenergise your role
