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Charlie Reading is a distinguished serial entrepreneur, dynamic speaker, and author of four insightful books. As the founder of Efficient Portfolio Wealth Management, once recognized as a top financial planning practice in the UK, Charlie's expertise in wealth management is unparalleled. Amongst his many business ventures, he leads The Trusted Team, focusing on coaching business owners to expand their businesses whilst working less and enjoying more.

His literary contributions, particularly "Entrepreneurial Happiness" and "The Dream Retirement," are pivotal resources for those aiming to merge financial success with personal satisfaction. Through his Business of Endurance podcast, Charlie offers a platform where lessons from elite endurance sports figures transform into strategies for robust business practices and enriching personal development.

Charlie has graced numerous global stages, from Miami to Singapore, captivating audiences with his insights into achieving business efficiency and life balance. His athletic achievements as a multiple-time Ironman finisher, including arguably the toughest single-day race on the planet, the Ironman World Championships in Kona, Hawaii, mirror his business philosophies of resilience and dedication.

Offstage, Charlie treasures time with his family, exploring new cultures and underwater diving adventures around the world. His life and career are testaments to his belief in living fully, striving for excellence while nurturing the joy of life's journey.

Ironman business tactics: Business & Life lessons from the world of Endurance Sport

Ironman Business Tactics: Lessons from the World of Endurance Sport" reveals how principles from top endurance athletes can transform your business and personal life. Drawing on insights from my podcast The Business of Endurance and my experience as a five-time Ironman finisher and ultrarunner, and Ironman World Championship qualifier, this talk offers actionable takeaways for building resilience, strategic planning, and maintaining focus. Discover how the dedication and discipline of endurance sports can inspire attendees to achieve peak performance in their careers and personal endeavors.

Unleash the Power of AI: Your Greatest Threat & Your Greatest Opportunity

The threat of losing your job to AI is less imminent than losing it to someone adept in leveraging AI. By decade's end, service businesses will either have integrated AI or succumbed to those who did. The question is, which AI tools can you harness now to optimize you and your team's performance and outpace the competition, instead of being left in their wake?

The Culture Cultivator: Retaining culture in a hybrid world

Discover how to maintain and enhance your company's unique culture in the evolving hybrid work environment with "The Culture Cultivator: Retaining Culture in a Hybrid World." This innovative approach helps business leaders define and leverage their core values, beliefs, and behaviors, crucial for attracting and retaining top talent. Learn strategic methods to foster a cohesive, productive team that thrives both remotely and in-person, ensuring your business stands out and succeeds in today’s competitive landscape.

Magnification Mastery: Helping more people in less time

Transform your service-based business with "Magnification Mastery: Helping More People in Less Time." Traditional one-on-one client approaches limit your reach and impact. Imagine amplifying your expertise to assist multiple clients simultaneously within the same time frame. This powerful strategy turns your one-on-one services into scalable, one-to-many solutions. Join me to discover how to multiply your impact, extend your reach, and elevate your business to new heights.

The Game of Gains: The secret behind long term success in sport & business

Unlock the secret to long-term success with "The Game of Gains: The Secret Behind Long-Term Success in Sport & Business." Inspired by Sir David Brailsford's triumph with the British cycling team at the 2012 London Olympics, discover how the power of marginal gains—small, incremental improvements—can transform your business. Learn to apply this strategy to drive extraordinary growth, skyrocket efficiency, and boost profits. Join me to unleash small changes that ignite big progress in your life and business.

Marketing Yourself as the Expert: How and Why to create Positioning as a Professional

Unleash the power of attraction in your business! Become 'the expert' everyone seeks — the key to having a stream of perfect clients racing to your door. Picture this: when they're ready to leap, you're the only name on their minds. With The Expert Lead Accelerator, ignite your path to being the undisputed go-to guru. Make your brand the singular destination for your dream clients!

The Fee VALUE Framework: Deliver more value whilst earning more

Elevate your business with "The Fee VALUE Framework: Deliver More Value Whilst Earning More." This approach helps you build a value-based fee model, ensuring you attract ideal clients who appreciate your worth. Learn to effectively communicate your value, justify higher fees, and enhance client satisfaction. Join me to discover how to set a minimum client standard, work smarter, and watch your business thrive by delivering exceptional value while earning more.

The Dream Retirement: Enough money to sleep, purpose to rise and the health to enjoy

Transform your retirement into a vibrant new chapter with "The Dream Retirement: Enough Money to Sleep, Purpose to Rise, and the Health to Enjoy." Learn how to effectively manage your finances, ensuring your money works hard for you and lasts throughout your retirement. Discover strategies to structure your time and boost your wellbeing, creating a balanced, fulfilling lifestyle. Join me to unlock the secrets to a financially secure, purposeful, and healthy retirement, so you can live your dreams to the fullest.

Leaving a Lasting Legacy: How to Leave a Legacy that Matters

"Leaving a Lasting Legacy" guides you through the essential aspects of creating a meaningful and enduring legacy. This session addresses the multifaceted nature of legacy planning, emphasizing not just the financial but also the emotional and social impacts. You'll gain insights into effective communication strategies, ethical considerations, and the role of philanthropy in legacy building. We'll also delve into the practicalities of estate planning, charitable giving, and the use of trusts, ensuring you're well-equipped to realize your legacy aspirations and make a lasting impact that reflects your unique values and goals.

3 Steps to Entrepreneurial Happiness: How to grow your business whilst working less & enjoying more

Unlock the secrets to a more profitable, enjoyable business with "3 Steps to Entrepreneurial Happiness: How to Grow Your Business Whilst Working Less & Enjoying More." Discover proven strategies to increase profits, reclaim your time, and rekindle your passion. Learn practical tips and tested methodologies to transform your business and personal wellbeing. Join me to explore how you can grow your business while working less and enjoying life more.

Living a Limitless Life: Doing what the top 1% do

Unlock your potential with "Living a Limitless Life: Doing What the Top 1% Do." Discover how to break through barriers, grow your business exponentially, and enjoy life to the fullest. Learn from top entrepreneurs who blend work with passion, achieve extraordinary growth, and maintain a healthy work-life balance. Join me in this interactive workshop to set actionable goals, boost your income, and ensure your business thrives while you work less and enjoy more.

The Happy Week: Plan your time like a pro

"The Happy Week: Plan Your Time Like a Pro" provides a structured framework for short-term planning and daily mindfulness. Learn to set intentional goals, prioritize activities that align with your values, and develop habits that foster happiness and fulfillment. Join me to master the art of purposeful, balanced living, ensuring each week is productive and joy-filled.

Award winning speaker from The Professional Speakers Academy Qualifier and finisher in Ironman World Championships, Kona, Hawaii Founder of Top financial Planning Practice in the UK Midlands 6 times Ironman finisher Founder of multiple award-winning businesses Founder of 6 companies, 3 sold, 3 current.
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