Gordon is an expert on influencer marketing and personal branding.

He is an award winning author of influencer marketing strategy, hosts 3 podcasts and set up the UK association for influencer marketing in 2018.

Gordon was also a former director general of a trade association of 11 years before launching Membership World a community of over 4500 association professionals.

He lives in the UK, has 3 sons and loves Badminton. Little known fact is he used to run a garden design company in Cambridgeshire and is a qualified tree surgeon.

Gordon talks about a number of subject in his niche but specialises in influence, and why we follow certain people. What makes us want to subscribe to someone’s channel. Why attention spans are getting less, and why becoming memorable and influential is the key to greater success.

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