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Mark is a Certified Speaking Professional, Amazon bestselling author of The Story Code for Leaders (2025), and the creator of The Story Code. As a technology journalist, keynote speaker and blue-chip brand advisor – from the Australian Financial Review and Silicon Valley to the global stage – he has stood in front of senior teams when the room is hardest.
His method is a storytelling mindset, the discipline of reading and rewriting the stories that shape belief. It is steady, evidence-based, and considered. It is not a hype reel.
Across three decades as a journalist, keynote speaker, author and blue-chip brand advisor, Mark has interviewed and worked with thousands of leaders around the world - from CEOs and founders to social impact pioneers and global executives.
A former technology editor and journalist at the Australian Financial Review, he spent more than a decade in Silicon Valley and Australian newsrooms before co-founding a brand storytelling agency. He has hosted The CMO Show podcast for ten years and co-founded lmpactlnstitute, one of Australia's most respected storytelling and impact advisory firms.
Today he is founder of The Story Code Co., partnering with event organisers and corporate leaders to build thriving, resilient workplaces experiencing Al driven transformation. He lives in Sydney with his wife, four children and a very energetic dog.
HUMANS REQUIRED
People strategies are the key to AI transformation success. Proven strategies to conquer chaos and gain clarity, fast - beacause speed is everything.
REWRITE YOUR FUTURE
The most important story you'll ever tell as a leader is the you tell yourself. The good news is you're the author and you've already done the draft.
MORE THAN A FEELING
The age of scroll-stopping storytelling is being transformed by authentic brand piblishing at scale. Here's what it takes to cut through and create value.
HUMANS REQUIRED
People strategies are the key to AI transformation success. Proven strategies to conquer chaos and gain clarity, fast - beacause speed is everything.
REWRITE YOUR FUTURE
The most important story you'll ever tell as a leader is the you tell yourself. The good news is you're the author and you've already done the draft.
MORE THAN A FEELING
The age of scroll-stopping storytelling is being transformed by authentic brand piblishing at scale. Here's what it takes to cut through and create value.


