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As Founder and Principal of insights advisory firm, McCrindle, Mark has developed a reputation as one of Australia’s leading demographers and futurists over the last two decades. He speaks with expert authority on topics such as future trends, leadership, customer engagement, generational change, and business insights. Mark’s expertise makes him a regular advisor on the boards and executive committees of some of Australia’s leading organisations. He always brings a fresh approach to his research-based boardroom briefings, executive workshops, strategy sessions and keynotes. Having worked with major industries from finance, technology, health, mining, energy to education, Mark understands the way different organisations operate. He has unique visibility on the sentiment and perceptions of a diverse workforce and is able to identify ways to future proof an organisation. In 2008, Mark McCrindle coined the label “Generation Alpha” and is regarded as an international authority on this age group born between 2010 and 2024. According to McCrindle’s research findings, Generation Alpha will the largest generation in history by 2025. Mark’s latest book, aptly titled Generation Alpha (Hackett Australia, 2023) is an imperative guide on engaging, equipping, and setting up this generation for the years to come. Mark is the author of four other books on emerging trends and social change, Work Wellbeing (Rockpool Publishing, 2020), Word Up (Halstead Press, 2011), The Power of Good (Hybrid Publishers, 2011) and The ABC of XYZ (UNSW Press, 2010). Armed with the latest research findings, Mark is highly skilled at presenting data in a customised and innovative way. His advisory, communications, and research company, McCrindle work with more than 100 of Australia’s largest companies and leading international brands. Mark McCrindle sits on the boards of the Association of Independent Schools NSW, Compassion Australia, Pacific Group of Schools and the Sydney North Planning Panel. He is regularly featured on television networks, radio, and print media; and was invited twice to speak at TEDx events.
Future trends, leadership, customer engagement, generational change, business insights, future of work, work wellbeing, demographic insights
How to innovate and future proof your organisation When times of crises are forced upon us, how do we respond, adapt and lead for the better? This session covers the research insights from McCrindle’s COVID-19reports as well as the megatrends impacting the future and how to innovate, respond and maximise the opportunity rather than hunker down. In this session, Mark will outline what organisations can do to prepare for change and succeed long-term. He will address the importance of communication, building resilient organisations, responding to disruption and how to lead with clarity and resolve. Leading thriving teams in rapidly changing times Over the last few years wellbeing has risen to the top of the agenda. It is one of the key challenges and opportunities that our society faces. In any given week, we spend more than a third of our waking hours at work, so it is the place we most need to get wellbeing right. It is also a key priority for workers, with 83% saying it is up to the employer to facilitate wellbeing in the workplace. Based on his book Work Wellbeing: Leading thriving teams in rapidly changing times, Mark will help leaders and organisations understand and navigate the future of work, intergenerational teams and why prioritising employee wellbeing is anon-negotiable for the future. Mark will provide a practical, data-driven and engaging guide to workplace wellbeing; equipping leaders, managers and employees with a thorough understanding of what work wellbeing is, why it’s important and how to achieve it. Understanding and engaging with the ever-changing customer Organisational leaders are increasingly seeing the importance of business intelligence and social analysis in driving growth. But to increase sales and develop product innovations to attract younger generations, a deeper understanding of these new customers and their changing expectation is imperative. In this session, Mark will give an overview of the emerging generations - Millennials, Gen Z and Gen Alpha - and how they differ from their older counterparts. He will examine who they are and what defines them; what drives and motivates them; and how best to communicate with them in these rapidly changing times. The new world of work and the emerging workforce The future of industry is shaped not just by the technological changes but also the sociological changes. Indeed, what defines our 21st Century is the massive technological change which combined with the huge demographic change is reshaping the business landscape. Our world is experiencing the biggest generational change since the birth of the Post-war Baby Boomers. Increasingly Baby Boomers are downshifting, Generation Xers and Ys are the emerging managers, and the Gen Zeds are today’s new employees. Therefore, it is critical to understand the attitudes, values and expectations of the diverse generations comprising today’s workforce. In this session, Mark will identify the HR implications of these new attitudes, values, and workplace priorities of today’s employees. He will highlight applications of this to effective employer branding, attraction and retention strategies, workplace communications and effective management styles. Changing times, emerging trends The times are changing faster than ever – technologically, demographically, socially, and economically. In the ongoing quest for relevance, it is imperative that organisations and their boards and management observe the changes, understand the shifts and respond to the trends.
Mark McCrindle is a social researcher with an international renown for tracking emerging issues, researching social trends and analysing customer segments. Join Mark as he shares with us his analysis of the key trends changing Australia, our communities and our clubs. His presentation will deliver an overview of the changes and insights to help clubs not just respond to the trends but shape them.
How to innovate and future proof your organisation When times of crises are forced upon us, how do we respond, adapt and lead for the better? This session covers the research insights from McCrindle’s COVID-19reports as well as the megatrends impacting the future and how to innovate, respond and maximise the opportunity rather than hunker down. In this session, Mark will outline what organisations can do to prepare for change and succeed long-term. He will address the importance of communication, building resilient organisations, responding to disruption and how to lead with clarity and resolve. Leading thriving teams in rapidly changing times Over the last few years wellbeing has risen to the top of the agenda. It is one of the key challenges and opportunities that our society faces. In any given week, we spend more than a third of our waking hours at work, so it is the place we most need to get wellbeing right. It is also a key priority for workers, with 83% saying it is up to the employer to facilitate wellbeing in the workplace. Based on his book Work Wellbeing: Leading thriving teams in rapidly changing times, Mark will help leaders and organisations understand and navigate the future of work, intergenerational teams and why prioritising employee wellbeing is anon-negotiable for the future. Mark will provide a practical, data-driven and engaging guide to workplace wellbeing; equipping leaders, managers and employees with a thorough understanding of what work wellbeing is, why it’s important and how to achieve it. Understanding and engaging with the ever-changing customer Organisational leaders are increasingly seeing the importance of business intelligence and social analysis in driving growth. But to increase sales and develop product innovations to attract younger generations, a deeper understanding of these new customers and their changing expectation is imperative. In this session, Mark will give an overview of the emerging generations - Millennials, Gen Z and Gen Alpha - and how they differ from their older counterparts. He will examine who they are and what defines them; what drives and motivates them; and how best to communicate with them in these rapidly changing times. The new world of work and the emerging workforce The future of industry is shaped not just by the technological changes but also the sociological changes. Indeed, what defines our 21st Century is the massive technological change which combined with the huge demographic change is reshaping the business landscape. Our world is experiencing the biggest generational change since the birth of the Post-war Baby Boomers. Increasingly Baby Boomers are downshifting, Generation Xers and Ys are the emerging managers, and the Gen Zeds are today’s new employees. Therefore, it is critical to understand the attitudes, values and expectations of the diverse generations comprising today’s workforce. In this session, Mark will identify the HR implications of these new attitudes, values, and workplace priorities of today’s employees. He will highlight applications of this to effective employer branding, attraction and retention strategies, workplace communications and effective management styles. Changing times, emerging trends The times are changing faster than ever – technologically, demographically, socially, and economically. In the ongoing quest for relevance, it is imperative that organisations and their boards and management observe the changes, understand the shifts and respond to the trends.
Mark McCrindle is a social researcher with an international renown for tracking emerging issues, researching social trends and analysing customer segments. Join Mark as he shares with us his analysis of the key trends changing Australia, our communities and our clubs. His presentation will deliver an overview of the changes and insights to help clubs not just respond to the trends but shape them.
