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In addition to her love for sloths, Yael is a highly regarded keynote and TEDx speaker, a passionate mental health advocate, and an expert advisor in life and business strategy. Over the years, she has received numerous accolades, including the prestigious 2020 Standard Bank Top Woman in Property Award. In 2023, she was named CEO of the Year at the Woman of Stature Awards, and in 2024, she earned the runner-up position in the Global Women’s Business Awards in the Property and Construction category. Yael was also recognised as one of the Top 30 Trailblazers in the Strategic African Women in Leadership awards.
Raised in a real estate dynasty founded by her grandmother, Aida, Yael gained extensive experience in real estate marketing, brand building, and business development in the United States before joining her father, Lew Geffen, in the family business. For the past nine years, she has successfully led Sotheby’s International Realty South Africa.
1. Re-Imagine Resilience
Yael has endured childhood sexual abuse, her brother’s suicide, multiple miscarriages and a divorce with a baby. Professionally, she took over the group CEO position of a prestigious national brand, after the previous CEO was charged with murdering his wife at a company event. Yael inspires the audience to embrace resilience differently.
2. Overcome your Crisis of Confidence
What’s your C.O.C. ( Crisis Of Confidence) and how to tackle it from a place of authentic confidence.
3. Make It Without Faking It
How to effectively self-promote without making yourself and others cringe.
4. Embracing feminine in a masculine environment
Being the only female CEO and co -owner of the top 4 real estate brands in South Africa, Yael has managed to overcome her own power blocks of shame, lack and isolation to shine from a place of authentic confidence, teaching other women how to do the same.
5. Cultivating Clients for Life
Having had a succesful sales career in cut throat industries, spanning across the United States and South Africa – Yael shares her go to’s on how to cultivate clients for life.
1. Re-Imagine Resilience
Yael has endured childhood sexual abuse, her brother’s suicide, multiple miscarriages and a divorce with a baby. Professionally, she took over the group CEO position of a prestigious national brand, after the previous CEO was charged with murdering his wife at a company event. Yael inspires the audience to embrace resilience differently.
2. Overcome your Crisis of Confidence
What’s your C.O.C. ( Crisis Of Confidence) and how to tackle it from a place of authentic confidence.
3. Make It Without Faking It
How to effectively self-promote without making yourself and others cringe.
4. Embracing feminine in a masculine environment
Being the only female CEO and co -owner of the top 4 real estate brands in South Africa, Yael has managed to overcome her own power blocks of shame, lack and isolation to shine from a place of authentic confidence, teaching other women how to do the same.
5. Cultivating Clients for Life
Having had a succesful sales career in cut throat industries, spanning across the United States and South Africa – Yael shares her go to’s on how to cultivate clients for life.
